Task Flow
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Scenario
Bahar is gonna travel to Granada, Spain with a friend for the first time. She needs an itinerary suitable for a friends trip. She opens Pockigo’s website and start to get an itinerary. She answers the questions about the destination, date and choose their interests. She gets the itinerary and shares it with her friend.
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We identified Tripadvisor, GetYourGuide, and Tripographer as our main competitors and analyzed their weaknesses:
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Tripadvisor – Missing “Get Itinerary” button, limiting quick access to plans.
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GetYourGuide – Low task efficiency and no direct itinerary access.
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Tripographer – Poor navigation, limited category variety, and weak activity readability.
Research
Discover
Define
Develop
Deliver
Design
What is Pockigo ?
Pockigo is a travel planning platform designed for both web and mobile.
On this case study we worked on the first task
“Getting a personalized itinerary” on the web.
We worked on the second task “Tracking the itinerary”
on mobile in another case study (link).
Pockigo
UX Design
Website
UI Design
Site Map
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Persona
To define key tasks for our design and clearly convey the user insights gathered during research,we created a persona along with a scenario.
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By studying these pain points, we ensured Pockigo avoids the same issues.
We also drew from their strongest features to create a user flow that is intuitive, efficient,
and easy to follow for our target audience.
Design Goals
Comprehensive and accurate filtering system
Easy to use for people of all ages
A smooth and convenient navigation
Visually appealing and functional interface.
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We looked at some of the most popular travel planning platforms and compared their features side-by-side and analyzed how closely they compare to what we’re building. These insights guided our design decisions, ensuring the user interface directly addresses unmet needs and delivers a smoother experience.
Interview
We started by conducting interviews with 20 potential participants to understand their common needs and pain points.
Comprative & Competitive analysis
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Affinity Diagram
Common User Needs and Pain Points
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An overwhelming number of options to choose from.
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Concerns about travel distances between activities that could affect time efficiency.
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Difficulty finding precise informations about activities scattered on the internet.
Business Needs
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Provide a personalized itinerary based on destination, date or trip duration, and user’s interests.
- Allow user to modify the itinerary with ease.
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Offer an interactive map view.
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Allow user to share the itinerary with their travel buddy.
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User can access their past, active and upcoming plans anytime.
PROJECT OVERVIEW
PRODUCT
TEAM
MY ROLE
DURATION
Website
Team of five
UX/UI Designer
3 Months
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User interviews
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Affinity Diagram
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Competitive Analysis
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Persona
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Scenario
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User flow
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Card sorting
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Site map
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Mid Sketch
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Low fidelity
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Mood Board
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Mid fidelity
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User Testing
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Iteration
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High Fidelity Designs
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Prototype
We started the research for “Getting a personalized itinerary” on the website
Discover
Card sorting
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To organize the categories and find the most suitable labels, we conducted a card sorting exercise with 6 participants. Based on the definition of our task, we explored activities in Granada and used card sorting to identify and refine the appropriate category names.
Home page
Ideations
Mid Fidelity version 1
Select your interests - Page
Homepage
itinerary page
After conducting user testing on Version 1, we gathered valuable feedback on usability and clarity. Based on these insights, we iterated and refined the design, leading to Version 2. This version improves navigation, visual hierarchy, and overall user experience.
